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Easy AI

 How Maarten’s Firm Became More Efficient

March 25, 2024

Maarten, a partner at a finance firm in Amsterdam, received an interesting LinkedIn invitation from someone known as the Digital Plug Fitter. He claimed he could make his work easier using AI.

Despite his curiosity, Maarten was unsure about the specifics of what the Digital Plug Fitter aimed to address. His days were already filled with client meetings, data analysis, and decision-making; the vague promise of AI improvement felt remote from his everyday tasks.

However, the Digital Plug Fitter didn’t give up. He asked Maarten what consumed most of his time at work. Reflecting on this, Maarten realized he spent a significant amount of time manually updating client information, monitoring competitors, and managing emails.

With a clear understanding of these challenges, the Digital Plug Fitter proposed a transformative AI solution capable of automating these tedious tasks more efficiently.

This innovative tool promised to automate the drudgery: generating personalized summaries from LinkedIn profiles for detailed client insights, seamlessly adding new leads to the CRM directly from emails, preparing draft email responses to streamline communication, and even analyzing the sentiment of feedback from proposals to guide subsequent actions.

At first, Maarten was doubtful but the thought of saving up to 80% of his team's time, currently wasted on routine jobs, piqued his interest. Yet, he was still concerned about whether this new technology could easily fit into their existing workflows and how practical it would be in daily operations.

The Digital Plug Fitter addressed these concerns with reassurance, explaining the AI tool's seamless integration capabilities with existing systems and the minimal learning curve required for his team.

This conversation brought Maarten to a decisive moment. The benefits were undeniable: significant time savings, improved client insights, and more efficient communication. Convinced by the Digital Plug Fitter's compelling presentation, Maarten decided to embrace the change.

The narrative concludes with Maarten committing to tackle his team's most pressing issues: the need for timely follow-up emails and continuous customer service, which were restricted to office hours. Empowered by their discussion, he chose to pilot the AI tool, stepping confidently into a future where AI and human expertise merge to achieve unprecedented business efficiency.

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